Online Advertising News

Lessons In Contextual Advertrising With Amazon

Posted by Myles Younger on Oct 8, 2014 7:30:00 AM

Amazon is one of the biggest success stories in the online retail space. The brand has single-handedly revolutionized the way people shop for products, asprior to Amazon, many consumers were hesitant to purchase online. Amazon changed all that by creating an easy and reliable shopping experience for customers. Amazon’s phenomenal successisdue in part,to its expertise in the field of contextual advertising.

What is “Contextual Advertising”?

Contextual advertising refers to an online advertising approach in which users are served with targeted ads based on their browsing history andpurchase behavior. The adsare based on algorithms that examine keywords found on the pages that usersare browsing.

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Topics: Online Advertising, Contextual Advertising, Amazon

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