ExactDrive News

How Retargeting Will Improve Your Conversion Rate

Posted by Tim Nichols

Feb 2, 2016 12:09:13 PM

The chances are that you've heard plenty of online advertising websites commend the values of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions. By understanding your audience, you can engage with them on a deeper level, and convince them to buy from you, even if they already visited your website in the past and decided against it.

Retargeting helps you to learn:

  • What environments and destinations your customers come from.
  • Which concepts best attract your audiences' attention.
  • What motivates your customer to make a purchase.

Through that crucial data, you can maximize return on investment, and help potential consumers move along the sales funnel and deliver incredible profits. But how exactly does retargeting work to improve your conversion rate?

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Topics: Advertising Optimization, retargeting, retargeting platforms, Conversions, Dynamic Ads, Dynamic Retargeting, Conversion Rate

4 Tips To Improve The ROI Of Your Online Advertising Campaign

Posted by Aaron Gibeaut

Jul 2, 2015 8:30:00 AM

Competition for ad space is fierce. It’s a growing trend that’s hardly surprising given the advances of technology and how the world now likes to consume content. Whether you use Google AdWords, Dynamic Ads or Facebook Ads, content marketing or some sort of mixture, the essence of online advertising is simple: you must make sure that your ads get seen, they need to be effective and you should aim to avoid wasting valuable ad spend.

So how can you make sure that your campaign achieves what you want it to?

Check out our 4 tips.

1. Have laser-targeted ads.

As the saying goes, you can’t please all the people all of the time. An advertising campaign should be geared towards your audience.

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Topics: Online Advertising, Advertising Optimization, Advertising Strategy, ROI

What Is A Frequency Cap?

Posted by Scott Bagguley

Apr 7, 2015 5:15:00 PM

Lets talk about what the term frequency cap means and why it is important to set it properly for online advertising campaigns.There must be an ad that you see online all the time. It may follow you around the web as you’re browsing, or appear repeatedly in the ad breaks of your favorite online TV show. Either way, it may beamusing the first or second time, but after the seventh or tenth time, it’s just plain irritating isn’t it?

Well, it’s the same for your customers. Once they’ve seen your ad more than a certain number of times – (the rule of thumb in the online advertising community is that 3 exposures seems to be the magic number), its unlikely to produce any more significant measurable results, whether they’re clicks, view-throughs, conversions, or intent to buy. When you move beyond that magical number, you are basically decrease the volume of your media dollars. (Note: naturally keep in mind that I am speaking in overview general terms for most online ad campaigns and there's an exception for every rule based on unique campaign parameters.).

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Topics: Advertising Optimization, Frequency Cap, Frequency

Why We Love Real-Time Media Buying (And You Should, Too!)

Posted by Tim Nichols

Feb 3, 2015 8:00:00 AM

Media buying has evolved significantly in the past few years, with the increased utilization of programmatic media buying platformsTraditionally, advertisers would reach out to publishers and negotiate deals to get their products and services displayed to the masses, but once ad networks came to fruition, the purchase of inventory was possible on a scale not seen previously. Real-time media buying brochure.

Once advertisers learned they could buy bulk inventory through aggregators; real-time ad exchanges emerged, trading impressions that publishers could not sell directly through their in-house sales teams. This has led to the introduction of automated or programmatic media buying, made possible by technology known as real-time bidding (RTB).

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Topics: Reporting & Analytics, Real-Time Bidding, Real-Time Media Buying, Advertising Optimization, Online Media Buying

Conversion Attribution

Posted by Eric Greener

Jun 26, 2014 11:12:00 AM

When an advertiser's conversion pixel loads, ExactDrive's online advertising platform determines if that pixel load can be associated with a user, and if so, whether the user has converted in response to having previously viewed or clicked one of the advertiser's creatives. This process is called conversion attribution.

ExactDrive performs conversion attribution using the "post-view/post-click" method. Depending upon whether you've created a "post-view" or "post-click" conversion pixel, or a "hybrid" conversion pixel (which is triggered by views or clicks), the conversion will be attributed differently.

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Topics: Advertising Optimization, Conversions, Conversion Attribution

3 Steps To Increase Conversions For Your Website

Posted by Myles Younger

Jun 19, 2014 10:30:00 AM

Once you have established a sound online advertising campaign strategy by setting up your social media profiles, creating content for your website, optimizing your website's infrastructure and content for the search engines, you should start seeing a significant increase in traffic within the first few weeks. However, what really counts when it comes to website traffic is not numbers alone - the quality of this traffic is what's important. You could have a thousand unique visitors per day, but if you are only generating one lead or getting one sale per day on average, your marketing efforts clearly aren't achieving much. In order to make your increasing visitor numbers count for something, you will need to take every step that you can to increase conversions. Converting as many visitors to your website into leads or paying customers is the ultimate key to success rather than sheer numbers alone. 

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Topics: Online Advertising, Advertising Optimization, Conversions

4 Performance Tweaks for Facebook Advertising

Posted by Scott Bagguley

Jun 12, 2014 10:30:00 AM

As one of the largest and most influential ad networks on the planet, Facebook ads can do a lot for your business. But like any serious Internet marketing campaign, advertising on Facebook is a continuous battle of tweaks and optimization. Fortunately, there are dozens of ways to squeeze every last bit of value out of your ad dollar on Facebook. Below we'll look at four simple performance tweaks anyone can use to improve their Facebook ad campaign in only a few minutes. 

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Topics: Advertising Optimization, Facebook Advertising, Facebook Ads

How To Make Your Facebook Advertising More Effective

Posted by Tim Nichols

May 16, 2014 4:08:00 PM

Facebook has grown into one of the most significant social entities on the Internet, offering a powerful medium to expose your brand by leveraging Facebook Advertising capabilities . With reportedly over 1.3 billion monthly active users, Facebook’s audience is incomprehensibly large. In 2013, Facebook earned roughly $6.15 billion in revenue, a number which will be significantly larger in 2014. The overwhelming majority of that income came from advertising done by companies on the Facebook advertising platform.

The size of Facebook’s audience is a double-edged sword for companies that are not spending their money wisely on the Facebook advertising platform. While the potential return on investment and cost-effectiveness of Facebook advertising is impressive, it is important for any company investing in online advertising on Facebook – or for any Internet marketing plan in general – to create a well-thought-out media strategy before starting to purchase advertising. A couple suggestions are shared below.

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Topics: Advertising Optimization, Facebook Exchange, Facebook Advertising

How Budget Pacing Helps Your Online Advertising Campaign

Posted by Adam Parikh

Apr 10, 2014 11:36:00 AM

When you set a budget and launch a campaign, the campaign bids on auctions based on a number of factors. It proceeds to bid in auctions until it reaches that budget; it then stops bidding in auctions. As an advertiser, you would like your creatives to be viewed by users evenly over the course of a day (or a specified period in a day) to increase your chances of reaching the most possible potential customers, but budgeting alone does not account for this concept.

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Topics: Online Advertising, Advertising Optimization, Budget Pacing

Advertising Optimization

Posted by Tim Nichols

Aug 15, 2013 3:37:00 PM

Advertising optimization can be very complex and confusing. Not to mention that in the Internet advertising space there is an abundance of available inventory. The problem is, only a subset of that inventory will work for your advertisers and campaigns. The challenge then becomes how do you spend a minimal amount of money to identify the subset of inventory that will perform the best but at the same time be the most cost effective? In short, how can you successfully optimize Internet Advertising without breaking the bank or taking up all of your free time?

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Topics: Internet Advertising, Media Buying & Planning, Programmatic Media Buying, Self Serve Advertising Platform, Advertising Optimization

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