ExactDrive Advertising News

5 Benefits Of Online Advertising

Posted by Ryan Costello

Mar 14, 2017 9:04:00 AM

Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are manystrategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.

So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:

Read More >

Topics: Online Advertising, Online Media Buying, Advertising Online, Guide To Online Adertising

How To Make Advertising Online Not Suck

Posted by Tim Nichols

Sep 2, 2015 9:00:00 AM

In today's technology-driven world, online advertising has become a huge component of all effective advertising strategies. Regardless of whether your organization is B2C or B2B, implementing digital advertisements correctly ensures that you'll be able to successfully develop your business online, fostering more sales, conversions, and brand awareness. However, if your ads aren't well-planned in everything from the channel that you use, to the design and copy, you could miss out on the results you've been hoping for. So how do you make sure that your advertising online doesn't suck?

1. Focus on Delivering Fresh Creative

As the name suggests, the primary focus behind your creative should be creativity. Incorporating fresh ideas, unique elements, and innovative visual elements into your advertisements is crucial to fostering success. A good rule of thumb to keep in mind is that although you should be willing to change your advertisements up as often as necessary, you will want to ensure that certain parts of your creative remain consistent. In simple terms, offer your audience something engaging to look at - but make sure that they know it's you behind the ad. Altering your creative is particularly important if you choose to extend your marketing efforts to social media - as users in these avenues hate seeing the same post over and over again. Test out your new campaigns thoroughly, and make sure to use images with a consistent aesthetic so that your campaign continues to feel familiar for customers that are already aware of you.

Read More >

Topics: Online Advertising, Target Market, Public Relations, Audience, Brand Personality, Ad Creative, Advertising Online, Advertising Sucks

Recent Posts

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

 

Forbes Agency Council

Receive Updates

Popular Posts

Posts by Topic

View All >