ExactDrive News

Was That Click On The Banner Ad As Good For You As It Was For Your Customer?

Posted by Elise Kuhlow

May 17, 2016 9:30:00 AM

Was_it_good_for_you.jpgBanner ads have gotten something of a bad reputation over the years - mostly because digital marketers really didn't understand how to use them until very recently. A lot of advertising experts have delivered informative articles and blogs about how you can upgrade and improve your banner advertisements to encourage greater numbers of clicks, and better engagement from your audience, but few people focus on how banner ads can continue to give brands value too.

After all, while it's important to make sure that you're giving your customers a good experience with your marketing efforts, it's also essential to ensure that your marketing budget is being spent on measures that actually profit you in some way. Following, we'll address some of the things that banner advertisements really do well, so you can determine how each click is really having an impact on your business.

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Topics: Banner Ads, Click Through Rates, Ad Creatives, Banner Ad Development

How to Build a Successful Programmatic Media Buying Strategy

Posted by Adam Parikh

Apr 28, 2016 11:42:56 AM

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

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Topics: Programmatic Media Buying, Dynamic Display Ads, Real-Time Bidding, Real-Time Media Buying, Dynamic Ads, Ad Creatives, Programmatic Ad Buying, Advertising Platform

Using Google Analytics for Banner Ad Development

Posted by Elise Kuhlow

Mar 17, 2016 9:00:00 AM

The online world of advertising as we used to know it has changed over the recent decades. Where banner ads used to earn about a 44% CTR, today, these ads have to work much harder if they want to get the attention of an audience, and convince that audience to progress into action. Although trying out new creative solutions and thinking outside of the box with your banner creations can help, one of the best solutions for developing successful banner ads lies within the welcoming arms of Google Analytics.

If you've been spending your advertising budget on just about any kind of advertising, then one of the most important things you'll need to ensure that you're not simply wasting your money, is follow and analyze the performance of those ads. Although you may not necessarily make your banner ads directly through Google analytics, you can use those analytics to improve the banner creatives you do create, and increase your chances of click-through and conversions.

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Topics: Banner Ads, Display Ad Design, Ad Creatives, Google Analytics, Banner Ad Development

4 Tips For Improving Your Search Retargeting Efforts

Posted by Tim Nichols

Dec 2, 2015 1:06:41 PM

Any business with an online presence knows the challenges involved in directing new traffic to their website. Unfortunately, the difficulty doesn't stop there, as once you've enticed a visitor onto your site, you also need to convince them to convert into customers. Less than 5% of website viewers will actually take action towards a purchase the first time they visit your site - but retargeting can help to entice the remaining majority to return and convert.

Retargeting is a technology that relies upon digital cookies to track your audience's movements across the webInternet. By placing a piece of code on your website, you can have a cookie dropped into your viewer's browser when they arrive on your landing page, and that cookie will inform your retargeting provider of which ads should be served. Similarly, search retargeting tracks users according to the previous keyword searches they have conducted, allowing you to display personalized advertisements to your visitors.

Search retargeting can be a powerful tool for conversion optimization, but just like anything else in advertising, there are usually ways that you can improve and maximize your search retargeting efforts. If you want to make sure your search retargeting campaign is primed to get the right results, consider the following 4 tips.

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Topics: Banner Ads, retargeting, Search Retargeting, A/B Testing, Ad Creatives, Pixels, Burn Pixels, Segmentation

5 Ways To Build The Best Banner Creatives For Your Ad Campaign

Posted by Elise Kuhlow

Oct 14, 2015 9:28:00 AM

Today, it's safe to say that businesses have more opportunities and more avenues for advertisement than ever before. However, deciding on an effective advertising method - particularly when your business is small or mid-sized, can be difficult, depending on the resources that are available to you. Creative marketing can be time-consuming and expensive when done improperly, but when you know how to get the most out of your creatives, you can be rewarded with the revenue that your company so desperately needs to survive.

Online advertising is an essential part of gaining steam in the business world today, and part of delivering great advertising campaigns on the World Wide Web can be attributed to the delivery of highly effective and eye-catching creative. Regardless of who you're selling to, the right creative can lead to brand recognition, which leads to conversions, profits, and of course: business success. So how do you build the best creatives for your campaign?

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Topics: Online Advertising, Banner Ads, Ad Creative, Ad Creatives

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