Online Advertising News

3 Tips for Making Killer Banner Ads

Posted by Scott Bagguley on Jul 14, 2015 8:32:00 AM

As businesses rush around searching for new ways to advertise their company and increase product awareness, many brands seem to forget that web banner ads are still a key form of online advertising. Banner ads are one of the most prolific forms of display advertising used in the online World today. Almost every company utilizes them in some form because they are easily measurable, affordable, and effective.

Of course, like any form of marketing campaign that you may choose to pursue, the success of your banner ads will depend on how engaging, attractive, and enticing they are. For your banners to work, they need to be able to lure visitors to click on them and visit your landing page. Because of this, a good web banner should create not only a strong interest in the user to see what's happening on the advertising page, but also the potential to convert visitors into leads and buyers.

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Topics: Banner Ads, Conversions, Dynamic Ads, Display Ad Design, Ad Builder, Tagline

Partner Spotlight: Canned Banners Is Automating Display Ad Design

Posted by Tim Nichols on Mar 26, 2015 9:00:00 AM

At ExactDrive, we recently reached a milestone - with 1,000 worldwide user signups for our user-friendly,online self-serve advertising platform.

We are extremely proud of our ad platform, which has been designed to make online advertising quicker, simpler and more intuitive than our competitors’ solutions, by combining strategic expertise and innovative insight, with proprietary Internet advertising tools and technologies.

In order to celebrate how far we have come, we will be putting the spotlight on some of our media and data partners over the coming months, and explaining how our collaboration with them is helping to transform the World of self-serve advertising.

In this blog post we will be focusing onour partnershipwithdisplay ad design platform, Canned Banners.

What does Canned Banners do?

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Topics: Company News, Dynamic Display Ads, Dynamic Ads, Canned Banners, Partner Spotlight, Display Ad Design, Ad Builder

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