ExactDrive Advertising News

Top Questions For Online Media Buyers

Posted by Scott Bagguley

Nov 4, 2016 1:41:18 PM

Finding a way to ensure that your presence online remains strong is one of the most important tasks a business can engage in today. While there are a wide range of different marketing solutions available for those with a creative mindset, one of the most popular solutions is online media buying.

Media buying is what happens whenever you buy advertising on a site that isn't PPC. Usually, this means purchasing real-estate on a website for a set price that lasts over a set period of time. While this may seem reasonably straight forward, just like any other aspect of marketing, it's very easy to get wrong if you jump in without any prior research or preparation. So how do you find out if you're taking the right steps to get your company noticed successfully?

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Topics: Media Buying & Planning, Online Media Buying, Media Buying, Target Market, Ad Budget, Media Buyers, Media Buying Strategy

How To Protect Your Online Advertising Campaign From Click Fraud

Posted by Scott Bagguley

Sep 3, 2015 8:51:00 AM

We have spent a lot of time writing and discussing the issue of fraud within the online advertising industry, specifically click fraud. If part of your advertising strategy is made up of PPC (pay-per-click) ads, then the primary concern you'll need to think about is click fraud - and the effect it could be having on your business success. Becoming a victim of click fraud means that your advertising budget quickly disappears, while potential customers are actually prevented from reaching your website.

For many small businesses, pay per click advertising is an attractive and useful marketing option. The reason for this is that it's often a fast and effective way for websites to generate traffic, boost their website ranking, and increase overall conversions. On top of that, pay per click ensures that you only have to pay for the clicks that you actually get. Although PPC can be a smart solution for website promotion, if you want your campaign to be successful, you'll need to be cautious when it comes to monitoring your PPC activity - or you could risk becoming yet another victim of click fraud.

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Topics: Click Fraud, Bot Traffic, Cost-Per-Click Advertising, Pay-Per-Click Advertising, SEM, Wasting Ad Budget, Ad Budget, Brand Safety, PPC Fraud

7 Things That Really Great Online Media Buyers Do

Posted by Tim Nichols

Aug 26, 2015 8:30:00 AM

Establishing an identity and presence online is one of the most important things that any business can do today. While there are many different forms of marketing available, one of the more popular options comes in the form of media buying

A sub-section of advertising management, media buying takes place when a company or individual responsible for a company's advertisement strategies purchases real estate on a site. To become a truly amazing media buyer, you need to master the art of negotiating placement and price to ensure that you're getting the best possible value for your money. This will enhance your chances for ultimate ad viewability and user interaction.

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Topics: Data Analytics, Online Advertising, Banner Ads, Online Media Buying, Media Buying, Conversion Attribution, Ad Budget, media planning, Media Buyers, Ad Creative

4 Ways to Overcome The Wasted Ad Budget Blues

Posted by Eric Greener

Aug 13, 2015 11:33:37 AM

This year, approximately 77% of companies are expected to increase their digital marketing budgets, and it's not difficult to see why. Digital marketing is one of the most important way to get noticed these days, as if you're not online, you're cutting down your number of potential customers by thousands - if not millions. Unfortunately, no matter how hard you might try to get everything right the first time around, wasting the marketing budget from time to time is not uncommon. Executives have been using the phrase "half of our marketing budget is wasted - but we don't know which half" for decades now.

As a business owner or head of an organization, you'll regularly be bombarded with the latest "big thing" or "new solution" to deliver more customers and leads to your doorstep, but getting the most out of your cash means understanding what your company actually needs. Wasted marketing dollars result in a reduced chance for true innovation to take place. Rather than simply moping within the wasted ad budget blues, use these following tips to identify your biggest issues and overcome them.

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Topics: Budget Pacing, Wasting Budget, Wasting Ad Budget, Ad Budget

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