ExactDrive Advertising News

Is It Time To Change Campaign Creatives?

Posted by Tim Nichols

Sep 9, 2016 9:49:52 AM

One of the most important features in the world of online advertising, and digital marketing, is the creative that you choose to display to the world. That creative is the first image that your potential clients, customers, and even future partners will use to get an idea of your company, and it not only needs to draw them towards your website, but it also needs to establish the uniqueness of your brand.

Ad creative needs to be bold, inviting, and engaging so that they can hook in the viewer before that person is distracted by something else, such as a new piece of content, or a decision to check their social media pages. Unfortunately, simply creating amazing ads the first time around won't be enough to keep your audience engaged - you'll also need to keep changing, updating, and refreshing your campaign creatives to stay ahead of the competition.

The problem is, it can be difficult for marketers and business-minded individuals alike to recognize when their creative is going stale. So how do you know when it's time to change up your campaign?

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Topics: Banner Ads, Ad Creative, A/B Testing, Engagement, Campaign Creatives, Ad Testing

How To Make Video Advertising Not Suck

Posted by Scott Bagguley

Feb 9, 2016 11:20:00 AM

Companies from across the globe - no matter their industry or size, are beginning to see the benefits of video when it comes to online advertising. Video advertising is a persuasive and engaging way to grab your audience's attention and keep it. Unlike text-based content marketing, video advertising is bright, interactive, and interesting - as long as you do it right. What's more, it's a highly shareable form of media, which can even go viral with a little bit of luck.

Of course, the important question is, how do you make a video ad that appeals to your audience, sells your product, and maximizes your results, when you have absolutely no experience to work with? Like any other marketing campaign, optimizing your video advertising strategy takes some research. Following, we'll cover a number of simple tips that could ensure you make an effective video ad for your company.

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Topics: Video Advertising, A/B Testing, Video Ads, Video Ad Formats, Video Ad Campaign

4 Tips For Improving Your Search Retargeting Efforts

Posted by Tim Nichols

Dec 2, 2015 1:06:41 PM

Any business with an online presence knows the challenges involved in directing new traffic to their website. Unfortunately, the difficulty doesn't stop there, as once you've enticed a visitor onto your site, you also need to convince them to convert into customers. Less than 5% of website viewers will actually take action towards a purchase the first time they visit your site - but retargeting can help to entice the remaining majority to return and convert.

Retargeting is a technology that relies upon digital cookies to track your audience's movements across the webInternet. By placing a piece of code on your website, you can have a cookie dropped into your viewer's browser when they arrive on your landing page, and that cookie will inform your retargeting provider of which ads should be served. Similarly, search retargeting tracks users according to the previous keyword searches they have conducted, allowing you to display personalized advertisements to your visitors.

Search retargeting can be a powerful tool for conversion optimization, but just like anything else in advertising, there are usually ways that you can improve and maximize your search retargeting efforts. If you want to make sure your search retargeting campaign is primed to get the right results, consider the following 4 tips.

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Topics: Banner Ads, retargeting, Search Retargeting, A/B Testing, Ad Creatives, Pixels, Burn Pixels, Segmentation

Improve Click Through Rates

Posted by Adam Parikh

Sep 28, 2015 11:44:00 AM

Most companies put a great deal of time and effort into their advertising campaigns. After all, you could have the best idea for a service or product in the world - but you're not going to start making a profit until you start getting the right level of exposure. Perhaps the best way to advertise today, is online - as more people are browsing the web through their smartphones, laptops, tablets, and desktops than ever before. According to an infographic published in 2013, there are more than 2 billion people (or potential customers) on the internet, just waiting to see your ad.

However, a problem occurs when you place your banner ad online, and start to notice that people aren't clicking on it as often as they should be. CTR - or click through rate, is one of the most important metrics that can be measured during an online advertising campaign. The reason for this is that click-through rate calculates exactly how much your ad is resonating with the people who see it. So what can you do if your click through rate is lower than you would like?

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Topics: Banner Ads, SEO, SEM, A/B Testing, Click Through Rates, CTR

7 Ways To Improve Your Conversion Rate Right Now

Posted by Adam Parikh

Aug 27, 2015 9:06:00 AM

If you're looking for easy-to-implement ways of boosting your website ROI, then conversion rate optimization may be the most effective solution. For those new to the idea of online marketing, your conversion rate refers to the amount of visitors that engage in the action that you're hoping for, when visiting your webpage. The more your conversion rate improves, the more your revenue increases.

Of course, conversion rate optimization takes time and effort, but there are ways that you can start to enhance your CRO power quickly and easily. Following are some of the best tips and tricks for improving your conversion rate, right now.

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Topics: CTA, Call To Action, Conversions, Conversion Attribution, A/B Testing

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