Partnering With An Influencer? Follow These Eight Steps To Protect Your Business - Forbes.com

Posted by Tim Nichols on May 14, 2018 9:01:00 AM
Tim Nichols

ExactDrive is excited to be included in a recently article posted on Forbes.com.

After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short films, sketches and daily vlogs, is, quite literally, paying for his behavior. YouTube temporarily suspended ads from running on Paul's account, effectively cutting off a huge revenue stream for the influencer.

Of course, Paul is not unique: Plenty of celebrities have lost endorsement deals over personal scandals and damaged reputations. When an influencer's reputation goes south, the brands on the other side need to distance themselves from that person, lest they hurt their own reputation among consumers.

Because you can't predict if or when a spokesperson will act out, it's wise to have a plan in place before you start working with one. Forbes Agency Council members offered their best tips for vetting and managing an influencer relationship.

Images courtesy of FAC members. Members of the Forbes Agency Council offer their best advice.
 

Full article can be found here.

 

Topics: Forbes, Forbes Agency Council, Influencer Marketing, Protect Business

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