Digital Media News

It's impossible to ignore the fact that the world is constantly shifting and growing faster than ever before. We have more digital advancements today than we could have imagined only a couple of decades ago and technology is a vital part of staying afloat within just about any competitive industry.

Every day, more people consume larger amounts of digital content - whether it's on their mobile phones, desktop computers, laptops at work, or tablets. Any company that hasn't adjusted its advertising strategy to include a comprehensive online advertising campaign needs to start making changes - fast.

Studies have shown that consumers today use social media and mobile Internet research to conduct price comparisons and discover information about products before they make final purchasing decisions. With the right online advertising, you can build customer relations and develop your prospects through low-cost, regular, and easy communication. The online world is the future of advertising, and digital media may soon replace traditional concepts altogether, however, just like any advertising effort - your campaign is bound to fail unless you know which mistakes to avoid. Following are the top five reasons that cause online advertising campaigns to stumble.

Creating good SEO content is something of an unsung skill. Perhaps that’s because it’s a relatively new writing discipline. There’s a constant call for high quality SEO content on the web and an ever-growing demand for accomplished writers who understand how to create effective optimized copy. In short, consistently publishing quality content that is SEO aware in the form of case studies, blogs etc. it will help generate a growing amount of incoming organic traffic to your website.

If you’ve never written content for the purposes of SEO before then there are a few things you need to consider before your begin. First, it’s really not as easy as it sounds, especially when it comes to maintaining style while still making sure the content’s keyword density meets requirements. Anyone who tells you it’s a piece of cake is misinformed, or simply out to mislead. We’ve all seen advertisements that claim that writing SEO content requires no experience, and most of us have had the misfortune to come across copy written by people who believe that. The results are risible at best. And even if the amateurish blog or substandard article does manage to pull traffic to the site, visitors’ interest won’t be held for long if the content is poorly written or inaccurate. This happens all the time, and it’s bad news for the companies who have bought second-rate content and deservedly bad news for the companies who employ so-called writers to provide it. Neither will be in business for long.

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

Banner ads go back a long way. In fact, the very first banner ad appeared on hotwired.com (now Wired.com) on 27 October, 1994. The copy read: “Have you ever clicked your mouse right here? You will.” And there was an arrow pointing to the right-hand side of the ad.

To say that the ad was successful is an understatement. In the first four months of its existence, 44% of those who saw it clicked on it. How CEOs would kill for that sort of click-through rate in today’s online advertising campaigns, eh? Certainly the client, AT&T, were impressed.

Let’s put that stat into perspective. Research tells us that only around 4 people out of every 10,000 click on a banner advertisement these days. Or, put another way, why did that first banner ad generate more clicks with 10 impressions than the average banner ad in 2015 generates with 10,000 impressions (besides that it was a new concept and piece of advertising content that no one had ever seen before)?

Establishing your own unique personality and brand identity online is a crucial part of managing a successful digital marketing strategy. Although there are various areas that you may need to focus on when it comes to maintaining brand identity, one of the primary things you'll want to concentrate on - is how you're going to distinguish your banner advertisements from those of your competitors. According to Business Insider, you're already fighting against tough odds if you've decided to use banner advertising as your primary form of online representation, but the truth is that poor design is often the cause of poor results. If you know how to make your banner distinct, innovative, and interesting, you can prove the statistics wrong and achieve a fantastic new rate of traffic and conversions. Following are four ways that you can optimize your banner advertisement design and leave your competitors in the dust.

As businesses rush around searching for new ways to advertise their company and increase product awareness, many brands seem to forget that web banner ads are still a key form of online advertising. Banner ads are one of the most prolific forms of display advertising used in the online World today. Almost every company utilizes them in some form because they are easily measurable, affordable, and effective.

Of course, like any form of marketing campaign that you may choose to pursue, the success of your banner ads will depend on how engaging, attractive, and enticing they are. For your banners to work, they need to be able to lure visitors to click on them and visit your landing page. Because of this, a good web banner should create not only a strong interest in the user to see what's happening on the advertising page, but also the potential to convert visitors into leads and buyers.

We all watch online videos in some form today. Whether it’s checking out the latest viral crazes on Facebook, or catching up with our favorite TV shows, we flock en masse to consume video content, and we just can’t seem to get enough of it. Now factor in video advertising into the mix.

The boom is wholly due to the rise of digital media and the proliferation of ever more sophisticated mobile devices, improved broadband coverage and 4G services.And our insatiable appetite for video has not gone unnoticed by advertisers, and as a result, there has been substantial growth in the video advertising market too – with the latest projections suggesting that video ad spend will reach a staggering $6 billion by 2018.

Advertisers love video advertising because videos are fairly inexpensive to make and post, and they can stay online attracting views for as long as you want.