Scott Bagguley

Scott Bagguley

Digital Sales @ ExactDrive. Has pain in his left-foot from power dunking. Owns salt water fish. Happily engaged.

Recent Posts

Oct 8, 2015 4:06:48 PM

7 Steps For A Winning Online Media Plan

Today, it seems as though studies are constantly proving just how important it is for companies to establish a successful social media plan, if they want to get the most out of their online marketing strategies. Social media advertising is one of the number one ways for most businesses and brands to get their names out into the social sphere, increasing their traffic, improving the relationships that they build with customers, and developing their future within the industry.

Unfortunately, too many companies ignore the benefits that social media could have on their advertising campaign, simply because they believe that putting a winning strategy together will either take too much money, or too much time. The truth is that there may be a lot to think about when it comes to establishing a successful online media strategy. However, once you've got the initial questions out of the way, you should be able to build a plan that works for you well into the future - and it could all take no more than a few minutes. So how can you develop a winning media plan? Just follow these steps:

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Sep 29, 2015 9:00:00 AM

5 Ways to Avoid Banner Ad Fatigue

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

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Sep 3, 2015 8:51:00 AM

How To Protect Your Online Advertising Campaign From Click Fraud

We have spent a lot of time writing and discussing the issue of fraud within the online advertising industry, specifically click fraud. If part of your advertising strategy is made up of PPC (pay-per-click) ads, then the primary concern you'll need to think about is click fraud - and the effect it could be having on your business success. Becoming a victim of click fraud means that your advertising budget quickly disappears, while potential customers are actually prevented from reaching your website.

For many small businesses, pay per click advertising is an attractive and useful marketing option. The reason for this is that it's often a fast and effective way for websites to generate traffic, boost their website ranking, and increase overall conversions. On top of that, pay per click ensures that you only have to pay for the clicks that you actually get. Although PPC can be a smart solution for website promotion, if you want your campaign to be successful, you'll need to be cautious when it comes to monitoring your PPC activity - or you could risk becoming yet another victim of click fraud.

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Aug 4, 2015 9:07:58 AM

6 Ways To Use Dynamic Ads To Delight Your Clients

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Jul 14, 2015 8:32:00 AM

3 Tips for Making Killer Banner Ads

As businesses rush around searching for new ways to advertise their company and increase product awareness, many brands seem to forget that web banner ads are still a key form of online advertising. Banner ads are one of the most prolific forms of display advertising used in the online World today. Almost every company utilizes them in some form because they are easily measurable, affordable, and effective.

Of course, like any form of marketing campaign that you may choose to pursue, the success of your banner ads will depend on how engaging, attractive, and enticing they are. For your banners to work, they need to be able to lure visitors to click on them and visit your landing page. Because of this, a good web banner should create not only a strong interest in the user to see what's happening on the advertising page, but also the potential to convert visitors into leads and buyers.

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Jun 16, 2015 9:33:00 AM

Display Banner Ads Vs. Text Ads: A Healthy Competition

If you own or run a business, then it’s only right that you should use online advertising. While referrals, organic search traffic and growing popularity with your brand will bring in customers, it’s never wise to rely solely on them. For some businesses, they boast about their lack of advertising spend like it’s a badge of honor. Put simply, ‘natural’ revenue can’t be depended on.

Online advertising can yield a huge ROI, but there are a number of things to be aware of before creating your first campaign. Initially, since there are loads of places to buy ads, it’s important to identify the strengths and weaknesses of each platform. And that’s in relation to your target customers, not someone else’s.

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Jun 5, 2015 12:17:00 PM

How To Be Clever With Your Online Advertising

Online advertising is a broad term. Sometimes unhelpfully so. But it encompasses a lot of different factors. And it’s crucial to understand the different types of online advertising out there, because what works for some businesses often doesn’t work for others.

A lot of businesses waste money on their advertising campaigns because they effectively throw lots of different ads out, hoping something sticks. In reality, brands need to accept the current landscape – the sheer amount of content out there has flooded customers’ brains.

Take Google Ads for instance. Search ads have helped Google become the richest advertising company in history, yet research tells us that most people don’t click on sponsored ads. As humans, we place a huge emphasis on trust and the fact is, we don’t feel entirely comfortable with the paid-for spots on a Google search results. We vastly prefer an organic result.

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Jun 3, 2015 12:22:00 PM

ExactDrive Partners With LiveRail To Offer Premium Video Advertising Services

Would you like to grow your ad business? Then why not check out LiveRail? LiveRail, a Facebook company is monetization platform for publishers, broadcasters, and app developers. Put simply, LiveRail’s technology helps businesses maximize their ad revenue. And let’s face it, that’s music to a lot of ears.

Setting up a business to take transactions is one thing, while effectively monetizing a product or service is quite another. But while those tasks are difficult enough, getting the most out of your online advertising campaign is a great way to monetize something. Businesses need to sell their inventory in a smart and safe way, but that’s often quite a complex challenge, regardless of how big the publisher in question is.

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May 19, 2015 9:14:17 AM

How To Avoid Wasting Budget With Online Advertising

There is an ongoing problem with online advertising – that of fraudulent traffic. According to research, over a third of traffic generated from online ads is fraudulent. Bot traffic cheats advertisers because marketers usually pay for ads whenever they are loaded in response to users hitting a web page (regardless of whether the users in question are real).

That’s clearly no good. If you’re going to the trouble of creating content, placing ads and monitoring your campaigns, you want to know that your paid traffic is actually authentic.

Some businesses are reluctantly resorting to cutting back on advertising spend; others are using sophisticated methods to analyze their audiences. Ultimately, it’s up to you which direction you take your advertising strategy, but there are a number of ways in which you can cut back on spend wastage.

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Apr 28, 2015 9:00:00 AM

GrapeShot And ExactDrive Partner To Provide Powerful Keyword Targeting For Display Clients

ExactDrive has enjoyed working with GrapeShot for quite sometime. They offer a powerful technology suite that allows keyword targeting within the World of display advertising. Enjoyable to work with while helping us generating quality results for our clients, we are looking forward to working with Grapeshot for a long long time. Lets learn more about what Grapeshot is all about. 

The official line on Grapeshot is that they’re a software technology company that’s based in the UK and that helps other businesses with their advertising. But that doesn’t tell the whole story. The reality is that they’re a pioneering brand in the world of advertising, one that uses some truly innovative technology.

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