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Scott Bagguley

Scott Bagguley

Digital Sales @ ExactDrive. Has pain in his left-foot from power dunking. Owns salt water fish. Happily married.

Recent Posts

Apr 12, 2022 3:41:00 PM

An Introduction To Ad Viewability

We've heard about the death of the click for years, but the click has been pervasive, surviving each wave of innovation. But it appears that the click has met its match, as a new metric has taken hold across the online advertising industry; a metric with the power to become equally or potentially more important than the click: Ad Viewability.

That metric is ad viewability; an online advertising metric that tracks only the impressions that users actually see. For example, if an advertisement loads at the bottom of a website but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable. Viewability is designed to let advertisers pay only for the advertisements that users actually see.

To understand the implications of viewability, let’s take a step back and look at the previous landscape of buying, selling, and serving display ads.

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Mar 29, 2022 9:30:00 AM

4 Ways to Overcome The Wasted Ad Budget Blues

This year, approximately 77% of companies are expected to increase their digital marketing budgets, and it's not difficult to see why. Digital marketing is one of the most important ways to get noticed these days, as if you're not online, you're cutting down your number of potential customers by thousands - if not millions. Unfortunately, no matter how hard you might try to get everything right the first time around, wasting the marketing budget from time to time is not uncommon, especially if you are working with the wrong partners. Executives have been using the phrase "half of our marketing budget is wasted - but we don't know which half" for decades now.

As a business owner or head of an organization, you'll regularly be bombarded with the latest "big thing" or "new solution" to deliver more customers and leads to your doorstep, but getting the most out of your cash means understanding what your company actually needs. Wasted marketing dollars result in a reduced chance for true innovation to take place. The internet has become an integral part of our lives, and we can't get ahead in this digital age without taking advantage of its potential. Now more than ever before there are opportunities for businesses like yours to be seen by tons - yes I mean TONS-of people online! What do you say?

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Feb 8, 2022 10:15:00 AM

Is Your YouTube Video Advertising Working?

While it makes sense to look at clicks and conversions when it comes to your video advertising campaign on YouTube, you’ll also want to take a look at their Analytics section from time to time. The data they’re providing is based on their understanding of your traffic and its behavior when your video is viewed. Before you put down a chunk of change on an explainer video or hire a spokesperson, you’ll want to have a good handle on how people are consuming your content and how to improve your communication when necessary.

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Jan 18, 2022 5:18:00 PM

The Benefits Of Bitcoin For Business

Virtual currencies are not a new phenomenon. From airline miles to Second Life’s Linden Dollars, virtual currencies have been around in one form or another for over 40 years. However, it’s only recently that Bitcoin, the world’s first decentralized peer-to-peer digital currency, has caused a real stir in the online community.

In case you’ve somehow missed the hype, Bitcoin is a new kind of “money” that isn’t really money at all. It’s the world’s first crypto-currency;that exists in the virtual world and is controlled by computer technology, rather than a Government or bank. This “digital money” can be used to buy anything (where the currency is accepted)and can be sent directly from person-to-person, in any country.

Bitcoins are held in virtual wallets with unique keys. Transactions are made by sending bitcoins from one wallet to a unique key associated with another wallet in a cryptographic process that is verified by computers across the bitcoin network.

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Jan 11, 2022 3:55:00 PM

Dynamic Product Retargeting

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. A while ago when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, it was found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click-through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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Dec 12, 2021 5:53:00 PM

5 Ways To Build The Best Banner Creatives For Your Ad Campaign

Today, it's safe to say that businesses have more opportunities and more avenues for advertisement than ever before. However, deciding on an effective advertising method - particularly when your business is small or mid-sized, can be difficult, depending on the resources that are available to you. Creative marketing can be time-consuming and expensive when done improperly, but when you know how to get the most out of your creatives, you can be rewarded with the revenue that your company so desperately needs to survive.

Online advertising is an essential part of gaining steam in the business world today, and part of delivering great advertising campaigns on the World Wide Web can be attributed to the delivery of highly effective and eye-catching creative. Regardless of who you're selling to, the right creative can lead to brand recognition, which leads to conversions, profits, and of course: business success. So how do you build the best creatives for your campaign?

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Nov 15, 2021 12:26:29 PM

How To Sell Video Advertising To A Skeptic

If you were researching a new product, would you be more likely to read a text heavy brochure, or watch an engaging, 90-secondvideo about itIf you said ‘video’, you would be in the majority. According to the results of a recent study by media software companyLevels Beyond, 59% of consumers wouldrather watch a brand video on a brand's site. Not only that; but 61%of consumers watch branded videos when they're shared by a friend.

These statistics, along with the news that US online video ad spend is projected to continue to climb intensely this year, show that video advertising is a strategy that marketers can’t afford to ignore. However, there are some skeptics out theresome marketers hesitate in online advertising becausethey claim it lacks effective measurement tools. But as technology evolves,this is changing.

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Oct 1, 2021 12:29:00 PM

Digital Success With Meme Marketing

It doesn't matter if you're an avid tweeter, a Tumblraddict,or a Facebook junkie; there's one thing you can't avoid on the Web: memes. Memes are everywhere and just about anything or anyone can become one. Grumpy Cat, Alex from Target, Overly Attached Girlfriend, Success Kid — all of them started out as normal, everyday people (or animals), but were somehow catapulted into the online spotlight, overnight.

The actual term “meme” comes from the 1976 book The Selfish Gene by Richard Dawkins, who defined it as a unit of cultural information passed between people, but today, memes are most commonly known as those funny pictures with puns and jokes overlaid on top in bold, white lettering.

What is a meme?

A meme is quite simply a concept, behavior, or idea that spreads virally, usually via the Internet. Memes most commonly appear as pictures or videos, but they can also take the form of a link, hashtag, a simple word, phrase, or even an entire website. Memes can also take the form of viral videos, with one of the most famous examples being the "Harlem Shake" memes that took over the Internet in early 2013. (The original video has now received more than 75,000,000 views)

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Sep 14, 2021 12:59:00 PM

How To Avoid Wasting Budget With Online Advertising

There is an ongoing problem with online advertising – that of fraudulent traffic. According to research, over a third of traffic generated from online ads is fraudulent. Bot traffic cheats advertisers because marketers usually pay for ads whenever they are loaded in response to users hitting a web page (regardless of whether the users in question are real).

That’s clearly no good. If you’re going to the trouble of creating content, placing ads, and monitoring your campaigns, you want to know that your paid traffic is actually authentic.

Some businesses are reluctantly resorting to cutting back on advertising spend; others are using sophisticated methods to analyze their audiences. Ultimately, it’s up to you which direction you take your advertising strategy, but there are a number of ways in which you can cut back on spend wastage.

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Jul 22, 2021 12:15:00 PM

Why You Should Invest In Ad Viewability

What metrics are you currently using to measure the efficacy of your display ads and rich media investments? Clicks, dwell time, actions, or a combination of them all? Can the “impressions” metric tell you if an ad is even seen in the first place?

If you don’t know, it’s time you got up to speed. Lets discuss ad viewability and what it is all about.

You can measure all the current display ad metrics you want and pay money based on them, but you may well be paying for ads that don’t ever get seen. This is because you’re paying for served impressions, rather than guaranteed viewed impressions.

Viewable Impression Measurement Guidelines

Debates around the issue of ad viewability have been raging in the marketing industry for several years now, culminating in the release last year of the Media Rating Council (MRC) and Internet Advertising Bureau’s (IAB), Viewable Impression Measurement Guidelines.

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