ExactDrive News

Scott Bagguley

Digital Sales @ ExactDrive. Has pain in his left-foot from power dunking. Owns salt water fish. Happily engaged.

Find me on:    

Recent Posts

Top Questions For Online Media Buyers

Posted by Scott Bagguley

Nov 4, 2016 1:41:18 PM

Finding a way to ensure that your presence online remains strong is one of the most important tasks a business can engage in today. While there are a wide range of different marketing solutions available for those with a creative mindset, one of the most popular solutions is online media buying.

Media buying is what happens whenever you buy advertising on a site that isn't PPC. Usually, this means purchasing real-estate on a website for a set price that lasts over a set period of time. While this may seem reasonably straight forward, just like any other aspect of marketing, it's very easy to get wrong if you jump in without any prior research or preparation. So how do you find out if you're taking the right steps to get your company noticed successfully?

Read More >

Topics: Media Buying & Planning, Online Media Buying, Media Buying, Target Market, Ad Budget, Media Buyers, Media Buying Strategy

Types of Online Advertising

Posted by Scott Bagguley

Jun 16, 2016 12:20:51 PM

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

Read More >

Topics: display advertising, retargeting, remarketing, Video Advertising, SEO, Social Media Advertising, Display Retargeting, Keyword Search Advertising

5 Ways to Perfect Your Mobile Advertising Campaign

Posted by Scott Bagguley

May 12, 2016 9:30:00 AM

mobile-advertising.jpgThere's good news in the realm of mobile for savvy marketers. According to surveys and customer reports, it appears that consumers aren't just tolerant of mobile ads, they're actually quite happy to be exposed to them. It seems that the average mobile user actually doesn't mind seeing an ad when they're browsing on their smart device, and about 50% of mobile shoppers consider ads to be both helpful, and informative.

Most companies are already aware that their consumers are using smartphones far more often than desktops and laptops today, which means that mobile advertising needs to be at the core of campaign planning. However, it can be difficult to determine what makes a perfect mobile advertisement - particularly if you're just getting started. The following five tips should help to focus your campaign.

Read More >

Topics: Mobile Advertising, Mobile Marketing, Conversion Rate

4 Benefits of Facebook Advertising

Posted by Scott Bagguley

Mar 15, 2016 9:42:00 AM

One of the many reasons why businesses have begun to use Facebook as a method of promoting their brand, is the fact that it has so many useful advertising features. Facebook advertisements give businesses a fantastic opportunity to develop and deliver customizable and budget-friendly promotional campaigns targeted specifically for a certain demographic.

Although it may not be as popular as Google AdWords right now, the truth is that Facebook advertising offers a number of unique features that can be incredibly useful for marketing purposes, and the development of brand awareness. After all, Facebook is by far one of the most popular websites on the internet, with an average monthly income of around 1.39 billion active users. Failing to reach out to such a wide audience could be a huge mistake for your business.

The following discusses some of the biggest benefits of Facebook advertising - and why you should get started today.

Read More >

Topics: Facebook Exchange, Facebook Advertising, Facebook

How To Make Video Advertising Not Suck

Posted by Scott Bagguley

Feb 9, 2016 11:20:00 AM

Companies from across the globe - no matter their industry or size, are beginning to see the benefits of video when it comes to online advertising. Video advertising is a persuasive and engaging way to grab your audience's attention and keep it. Unlike text-based content marketing, video advertising is bright, interactive, and interesting - as long as you do it right. What's more, it's a highly shareable form of media, which can even go viral with a little bit of luck.

Of course, the important question is, how do you make a video ad that appeals to your audience, sells your product, and maximizes your results, when you have absolutely no experience to work with? Like any other marketing campaign, optimizing your video advertising strategy takes some research. Following, we'll cover a number of simple tips that could ensure you make an effective video ad for your company.

Read More >

Topics: Video Advertising, A/B Testing, Video Ads, Video Ad Formats, Video Ad Campaign

4 Finishing Touches for Your Dynamic Ads

Posted by Scott Bagguley

Jan 7, 2016 8:30:00 AM

On the surface, Dynamic Search Ads simply look like any other Google AdWords content, except for the fact that the headline typically echoes the exact search phrase the user typed in to begin with. However, unlike typical Google AdWords content, Dynamic Search Ads are presented based on the content of your website, meaning that you won't have to maintain awkward lists of keywords.

Dynamic search ads work by using the web crawling technology of google to carefully target relevant queries according to the content on your website. Incrementally, traffic that you receive through dynamic search ads can be used to help fill the gaps in your keyword campaigns - ensuring a greater return on investment.

If you have been considering the value of using dynamic search ads for some time now, you may be wondering how to make the most out of your investment. Below we will cover a brief introduction of who should be using dynamic search advertising to begin with, and how these people can maximize the results of their campaigns.

Read More >

Topics: Banner Ads, Dynamic Display Ads, Search Retargeting, Dynamic Ads, Dynamic Retargeting, Segmentation, Banner Fatigue, Landing Pages

5 Retargeting Strategies You Cannot Ignore

Posted by Scott Bagguley

Dec 3, 2015 8:28:37 AM

Retargeting efforts, known to some online advertising as "remarketing" strategies, can be one of the most potent and effective tools in your arsenal when it comes to continuously attracting and retaining customers.  

In general, the process of retargeting means placing a small amount of code on your website, which watches visitors on your behalf. In other words, when a new visitor approaches your website, the small piece of code will leave a cookie on their browser that allows you to continue sharing advertisements with those users - even as they leave your website and travel to other locations on the web. Instead of having to track down your audience and remind them of the valuable products and services you have to offer, your retargeting solution can do the hard work for you, allowing you to focus exclusively on creating effective ads for whatever you have to offer.

Statistics suggest that only around 2% of first-time visitors to your website will convert, and retargeting is a powerful tool because it allows you to focus your attention on the other 98%. These are the would-be customers who have already been exposed to your brand, but didn't convert for whatever reason. Following, we'll discuss some of the retargeting strategies you can't afford to ignore, if you want to make the most out of your conversions.

Read More >

Topics: retargeting, Advertising Strategy, Conversions, Audience, Dynamic Retargeting, Frequency Cap, Segmentation

7 Steps For A Winning Online Media Plan

Posted by Scott Bagguley

Oct 8, 2015 4:06:48 PM

Today, it seems as though studies are constantly proving just how important it is for companies to establish a successful social media plan, if they want to get the most out of their online marketing strategies. Social media advertising is one of the number one ways for most businesses and brands to get their names out into the social sphere, increasing their traffic, improving the relationships that they build with customers, and developing their future within the industry.

Unfortunately, too many companies ignore the benefits that social media could have on their advertising campaign, simply because they believe that putting a winning strategy together will either take too much money, or too much time. The truth is that there may be a lot to think about when it comes to establishing a successful online media strategy. However, once you've got the initial questions out of the way, you should be able to build a plan that works for you well into the future - and it could all take no more than a few minutes. So how can you develop a winning media plan? Just follow these steps:

Read More >

Topics: Advertising Strategy, Social Media Advertising, Social Media, media planning, Online Media Plan

5 Ways to Avoid Banner Ad Fatigue

Posted by Scott Bagguley

Sep 29, 2015 9:00:00 AM

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

Read More >

Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design, Ad Creative

How To Protect Your Online Advertising Campaign From Click Fraud

Posted by Scott Bagguley

Sep 3, 2015 8:51:00 AM

We have spent a lot of time writing and discussing the issue of fraud within the online advertising industry, specifically click fraud. If part of your advertising strategy is made up of PPC (pay-per-click) ads, then the primary concern you'll need to think about is click fraud - and the effect it could be having on your business success. Becoming a victim of click fraud means that your advertising budget quickly disappears, while potential customers are actually prevented from reaching your website.

For many small businesses, pay per click advertising is an attractive and useful marketing option. The reason for this is that it's often a fast and effective way for websites to generate traffic, boost their website ranking, and increase overall conversions. On top of that, pay per click ensures that you only have to pay for the clicks that you actually get. Although PPC can be a smart solution for website promotion, if you want your campaign to be successful, you'll need to be cautious when it comes to monitoring your PPC activity - or you could risk becoming yet another victim of click fraud.

Read More >

Topics: Click Fraud, Bot Traffic, Cost-Per-Click Advertising, Pay-Per-Click Advertising, SEM, Wasting Ad Budget, Ad Budget, Brand Safety, PPC Fraud

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >