ExactDrive Advertising News

Ryan Costello

Tea trailblazer. Professional travel fanatic. Music evangelist. Lifelong communicator. Digital media black belt. Online advertising, adops and trafficking guru.

Find me on:  

Recent Posts

What Is Purpose Driven Marketing?

Posted by Ryan Costello

Jul 18, 2017 12:33:15 PM

With the Internet and social media being such a massive part of our everyday life we’re connecting with friends and family more frequently than ever before. And at the same time we find ourselves confronted by companies and brands striving for our attention in the digital arena.

Purpose-driven marketing really makes the most of these touch points and aims to form a connection that’s more meaningful to the consumer.This style of marketing makes your brand's cause available to your customers and target audience, helping them to connect more fully with your brand as a whole.

Read More >

Topics: Brand Awareness, Branding, Marketing, Purpose Driven Marketing

5 Benefits Of Online Advertising

Posted by Ryan Costello

Mar 14, 2017 9:04:00 AM

Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are manystrategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.

So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:

Read More >

Topics: Online Advertising, Online Media Buying, Advertising Online, Guide To Online Adertising

A Beginner's Guide To Online Advertising

Posted by Ryan Costello

Jan 10, 2017 9:00:00 AM

There’s no doubt about it. If it’s done right, online advertising is the perfect way to reach your target audience and boost your business. This marketing strategy basically utilizes the Internet to help you gain website traffic and deliver your marketing messages to potential customers or clients. It’s unique, in its ability to help define your audience, target the right users at exactly the right time, and monitor your success.

Getting Started

Starting out in online advertising can be pretty daunting – we all know that the Internet is just massive and there’s a lot of jargon and techy-speak out there. But if you break it down into smaller parts, online advertising doesn’t need to be scary. And the benefits to your business, and the opportunities that await,make it totally worthwhile.

Read More >

Topics: Online Advertising, Online Marketing, Conversion Rate, Guide To Online Adertising, Page Views, Cost Per Click

4 Reasons to Add Display Retargeting to Every Media Buy

Posted by Ryan Costello

May 5, 2016 9:30:00 AM

Why_retarget.jpgWhen you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.

Read More >

Topics: retargeting, remarketing, Conversions, Segment, Display Retargeting

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >