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ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Messenger marketing can be a valuable channel for businesses to establish and improve communication with their customers. This can take place on platforms like Facebook Messenger, WhatsApp and similar chat-based applications that allow users to connect with brands worldwide.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and using practices like pop-up ads that are now frowned upon by marketers and consumers alike.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a company’s connection with their audience, but it can leave intended consumers unsure.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Storytelling is a critical skill for marketers. A good story, well told, can draw an audience in and give them a sense of personal connection with the teller. The ability to spin a good yarn often sets high-achieving marketers apart from their peers. Many people are natural storytellers, but even those who aren’t can learn this important skill.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Because a lot of mobile video content is watched on mute, marketers now need to focus on creating highly engaging visual content that hooks a viewer without the aid of sound. Below, nine Forbes Agency Council members explain how to do it.
ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Influencer marketing has become an incredibly popular strategy for brands that want to reach audiences via the people they're already paying attention to. This tactic doesn't come without its challenges, though. The process of working with influencers isn't always cut-and-dried, and building an effective relationship requires a certain level of transparency and vetting. After all, you don't want to invest your time and resources into an influencer who has inflated vanity metrics or causes controversy for your brand with their behavior.
We asked a panel of Forbes Agency Council members about the criteria agencies and marketing departments should use to evaluate potential influencers before hiring them. Their best answers are below.
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The advertising industry is going through a period of structural change as marketers continue to focusthe bulk of their ad spend and energy on reaching a mobile audience. Since your consumers are constantly on the move, it’s imperative that yourad strategy keeps up.
ExactDrive is thrilled to announce our new partnership with Factual, a location-based data company offeringcustomizable audience building tools to ensure you’re reaching the right audience at the right time. By leveraging Factual’sGeopulse Proximity and Audience solutions, you’ll be able to target potential customers based on their real-world behavior using the best data available in the mobile market.
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Before 2011, it was thought that the problem of online advertising fraud was more or less contained. Pay-per-click advertising was still experiencing huge growth, but much of the fraud activity and many of the practices had been seen and countered.
Google themselves have long since acknowledged the need to clamp down on fraud. Google is a business like any other; people need to trust them. For instance, they knew that if they failed to detect click-through fraud, then advertisers would lose faith in their brand. There’s nothing quite like a potential drop in profits to kick-start a company into taking action.
Bots, click farms and the like were treated as a priority for the company. And for good reason. Google used experts like Professor Alexander Tuzhilin to draw up best practices for preventing click fraud and things seemed to be working.
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As the saying goes, people won’t always remember what you say, but they’ll always remember how you made them feel. In today’s business world, every industry is super-competitive and, as such, consumers expect more from brands. In particular, they’ll have extremely high expectations of your customer service abilities - and that’s where Desk.com comes in.
Desk.com offer online customer service software and a support ticket help desk app. It’s a very powerful solution for companies, such as ExactDrive, who are inundated with other demands and perhaps would be better off focusing their attentions elsewhere.
The entire desk.com experience ticks all the boxes. For starters, there’s an easy setup, so if you’re a bit of a technophobe, there’s no need to fret. The software also integrates your business to bring all the relevant support points together. This doesn’t just make it simpler for you to manage your business, but it obviously makes life easier for your customers.
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