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Adam Parikh

Adam Parikh

In a 13+ year career on the forefront digital marketing, I have proven to be an online marketer and ecommerce professional that delivers results. My deepest knowledge lies in Search (PPC + SEO) and Display (Programmatic, RTB, DSP). I am also well versed in email, affiliate, comparison shopping engines and social media marketing.

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Recent Posts

The Benefits of Setting Up an Integrated Marketing Dashboard

Posted by Adam Parikh on May 22, 2018 9:48:00 AM

The sheer volume of data generated by the average business today is astronomical. Every piece of information your company collects tells a story about your customers and your marketplace. This narrative can give your brand the guidance it needs to make confident decisions about the future, and how you want to expand your marketing efforts.

However, making sense of all the data generated by a business isn't always an easy task. The volume is so large that it can often present a serious challenge, regardless of how technologically savvy your organization might be. Fortunately, a marketing dashboard can help you to dive into the information you collect about your sales and advertising efforts, to discover which of your campaigns are the most effective.

Here are just some of the benefits of setting up your own integrated marketing dashboard.

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Topics: Reporting & Analytics, Online Advertising, Data, Marketing, Dashboard

If Adverts Told the Truth, What Would They Look Like?

Posted by Adam Parikh on Apr 24, 2018 9:03:00 AM

We all say that "honesty is the best policy" - but even that's a little white lie. Human beings can only handle the truth in small doses. In other words, we like honesty when it makes us feel good. Did that dress really make her look fat? Did he really do a good job with that DIY (do it yourself) project?

If we were totally honest with ourselves, we'd admit that we love a lie from time to time - particularly those lies that give us an excuse to do what we want to do, say what we want to say, and wear what we want to wear. Of course, when it comes to lying - marketers and advertising experts are some of the biggest fibbers of them all.

Marketing blurs the lines between honesty and truth in a truly artistic way. The best marketers know that if they want to get the sale, they need to give their prospects a hint of truth, sweetened by an entire butt-load of delicious, sugary lies.

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Topics: Ad Creatives, Programmatic Advertising, Benefits Online Advertising

How To Measure Ad Effectiveness In The Digital World

Posted by Adam Parikh on Mar 15, 2018 9:06:00 AM

At the end of the day, you can spend your marketing budget on some of the most innovative advertising campaigns the world has ever seen, but unless you can prove that those strategies are working for your company - they're not going to do you much good.

Regardless of whether you're spending cash on content marketing, video advertising, or remarketing, it's important to know what's working for your brand and what isn't, so you can constantly improve your online efforts, and increase your chances of getting the sales and revenue your company needs most.

The problem with a lot of brands is that they jump into a marketing campaign without spending enough time out to think about how they're going to measure the success of their new strategies. Ideally, you should have a plan for long-term measurement and optimization in place from day one, so that you can constantly work on making your marketing schemes more successful.

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LinkedIn Sees New Life Among B2B Marketers

Posted by Adam Parikh on Feb 5, 2018 10:01:00 AM

Logo-LinkedIn.jpgWhile other social media channels like Twitter and Facebook struggle to stay ahead of the pack when it comes to engaging with consumers around the world, B2B platform LinkedIn has boosted its position within the marketplace. By making several distinctive changes to the user interface throughout 2017, LinkedIn have ensured that they're in prime position to help companies get the most out of B2B social marketing during 2018.

Today, many experts suggest that in the year ahead, a greater number of B2B marketers will be tapping into the potential that LinkedIn has to offer when it comes to establishing connections with new prospects, partners, and innovators in the marketplace. The question is, how can you make sure your LinkedIn profile is prepared for 2018?

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Topics: Linkedin, B2B

Instagram Becomes a More Valuable Channel than Facebook

Posted by Adam Parikh on Jan 11, 2018 10:01:00 AM

For a lot of companies, it's easy to assume that Facebook is the best platform for starting your social media marketing campaign. After all, it's one of the most diverse channels out there, with the power to appeal to everyone from young millennials, to mothers, and thriving entrepreneurs alike.

However, as we move towards a more visually-focused marketplace, it seems that platforms like Instagram might be stepping in to take over from Facebook as the best business social marketing channel. In fact, in 2017, Instagram had around 800 million users per month logging into share photos and images with the masses.

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Topics: Social Media, Instagram, Facebook

Is SEO Still Relevant?

Posted by Adam Parikh on Dec 19, 2017 9:00:00 AM

Times have changed. As a result, many business owners and marketers are wondering whether search engine optimization (SEO) is still relevant. In what seems like a fit of desperation, some people even wonder if SEO is dead.

Actually, SEO is still hugely relevant in business today – it’s just changed. For starters, the increase in social media activity and social media marketing has lessened the need for SEO skills for those with big advertising budgets. But what about those who can’t afford to pay for advertising? Like start-ups or small businesses?

People need SEO more than ever.

The statistics indicate that consumers are searching online more than ever. Google alone processes over 40,000 search queries every second. That adds up to 3.5 billion searches every day and 1.2 trillion searches each year.

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Topics: SEO, SEO Recommendations, Search Engine Optimization, Google SEO

How to Manage Online Brand Safety

Posted by Adam Parikh on Nov 28, 2017 8:01:56 AM

While the trends for digital advertising might change as quickly as the seasons, the concerns that exist around brand safety consistently remain at the top of ad buyers' minds. According to a study conducted by eMarketer, about 26% of the brands purchasing space for a digital advertisement cited brand safety as their number one concern for choosing how and when they should advertise.

The good news is that there are brand safety solutions available on digital ad exchanges that make it possible to avoid some of the online advertising space that might appear as a poor fit for a campaign. Here are a couple things that you should consider when it comes to making sure you can manage your brand safety concerns online.

Choose your Ad Agency Carefully

The important thing to remember when it comes to digital advertising space is that while there may always be a risk for brands online, most companies will be able to mitigate that risk with careful attention to detail. For instance, a lot of companies are beginning to limit the amount of run exchange buys that they make, and shifting towards private exchanges instead.

Perhaps one of the easiest ways for brands to protect themselves is to consider the agency they're buying their digital ads from carefully. Transparency is often essential. Good partners should be able to share the measures that they've put in place to ensure brand safety. It's also a good idea to speak to organizations that specialize in protection for brands. Often, these include technology companies that work independently from ad networks and media buyers.

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Topics: Digital Advertising, Brand Safety, Fraud Protection, Ad Verification

Give Your Brand A Voice: The Benefits Of Launching A Podcast

Posted by Adam Parikh on Sep 27, 2017 4:25:30 PM

As times change in the digital world businesses have begun to implement various new solutions to improve the reach and impact of their brand. If you want to stay ahead of the competition in today's competitive landscape, then you need to have a strategy for connecting with your audience that not only establishes engagement but also helps to build brand loyalty too.

Podcasting is something that has created a significant amount of popularity and success over the years. Basically, a podcast is a set of digital audio files that customers can download from your website or another location on the Internet. Users can subscribe to a podcast so that they automatically receive the digital files as soon as they're uploaded.

Today's businesses are frequently turning towards podcasts as a way of building stronger relationships with audiences and diversifying their marketing experiences. When customers can't watch videos, they turn to podcasts as a simple and entertaining method of getting information from their favorite companies. Here are just some of the benefits of launching your own podcast.

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Topics: Podcasting, Branding, Podcast

Grow Your Business With Digital Media

Posted by Adam Parikh on Jun 20, 2017 9:56:13 AM

If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.

But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.

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Topics: Digital Media, Advertising Strategy, Marketing Strategy, Digital Media Planning

Benefits Of In-Stream Video Ads

Posted by Adam Parikh on Mar 16, 2017 9:10:00 AM

Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! It's no surprise that experts are estimating that we'll be spending around $16.69 billion on digital video advertising by the close of 2020.

In-Stream video advertising is a type of advertisement designed to grab your prospects attention as quickly as possible. Unlike traditional advertisement videos that are separate from other content, In-stream video ads are designed to run similarly to a television ad. In other words, they appear while your target market is watching something else.

Usually, these ads have an option for viewers to skip the ad after they've watched five seconds, which means that if you want to get the most out of your marketing efforts, you'll need to make sure that you've made enough of an impression in those initial seconds to convince your audience that they should keep watching. Click to Learn more about in-stream video ads.

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Topics: Video Advertising, Video Ad Formats, In-Stream Video Ads

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