ExactDrive Advertising News

Adam Parikh

In a 13+ year career on the forefront digital marketing, I have proven to be an online marketer and ecommerce professional that delivers results. My deepest knowledge lies in Search (PPC + SEO) and Display (Programmatic, RTB, DSP). I am also well versed in email, affiliate, comparison shopping engines and social media marketing.

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Recent Posts

Grow Your Business With Digital Media

Posted by Adam Parikh

Jun 20, 2017 9:56:13 AM

If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.

But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.

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Topics: Digital Media, Advertising Strategy, Marketing Strategy, Digital Media Planning

Benefits Of In-Stream Video Ads

Posted by Adam Parikh

Mar 16, 2017 9:10:00 AM

Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! It's no surprise that experts are estimating that we'll be spending around $16.69 billion on digital video advertising by the close of 2020.

In-Stream video advertising is a type of advertisement designed to grab your prospects attention as quickly as possible. Unlike traditional advertisement videos that are separate from other content, In-stream video ads are designed to run similarly to a television ad. In other words, they appear while your target market is watching something else.

Usually, these ads have an option for viewers to skip the ad after they've watched five seconds, which means that if you want to get the most out of your marketing efforts, you'll need to make sure that you've made enough of an impression in those initial seconds to convince your audience that they should keep watching. Click to Learn more about in-stream video ads.

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Topics: Video Advertising, Video Ad Formats, In-Stream Video Ads

Benefits of Behavioral Targeting

Posted by Adam Parikh

Feb 23, 2017 3:32:19 PM

Behavioral targeting is a unique form of marketing that focuses on delivering advertising experiences to customers based on the behaviors they have demonstrated to your company. In other words, it works by looking at the purchasing actions of your prospective buyers, and strategizing a selling solution that appeals to the habits that might be unique to your specific audience.

Behavioral targeting focuses on monitoring user activity in relation to your business, and helps you to take the specific needs and interests of your customer into account. Because this form of marketing is more relevant, and based on the needs of your specific audience, it's generally not only an effective solution for companies, but a preferable option for customers too.

But what are the most significant benefits associated with behavioral targeting?

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Topics: Online Advertising, Behavioral Targeting, Behavioral Advertising, Click Through Rates, Conversion Rate

Media Planning Tips For Video Advertising

Posted by Adam Parikh

Nov 30, 2016 9:01:00 AM

For many digital marketers, the Autumn/Winter season represents a time to start thinking about something crucial to their advertising efforts: media planning. You'll need to ask your team some essential questions about how you're going to reach out to your target audience, but the chances are that at least some of your budget spend will be directed towards online video advertising.

According to studies, over fifty percent of the marketing professionals in the mix today are planning to increase the amount of money they spend on mobile and desktop video in the coming year.

Part of what's driving this turn to online video advertising is a generation of consumers who want instant information, entertainment, and engagement. Thanks to a browsing strategy that is based largely on mobile viewing, people can watch videos, catch up with podcasts, and learn more about a company regardless of where they are - so long as they have an internet connection.

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Topics: Video Advertising, media planning, media planners, Digital Media Planning, Media Plans

The Consequences Of Bad Advertising Decisions

Posted by Adam Parikh

Oct 6, 2016 1:42:20 PM

While the outcomes associated with good advertising decisions are obvious, ranging from improved profits, to better engagement, higher levels of online traffic, and even wider reach across a local, national, or global scale, the consequences of bad advertising decisions are frequently overlooked. The truth is that failing to think ahead regarding the kind of traffic you want to generate with your advertising campaigns, or which measures you'll need to take to appeal to your target audience could mean that you suffer from more than just a wasted portion of your budget. In fact, according to Ad week, more than one-third of Americans will refuse to purchase from a brand because of bad advertising - even if the ad is changed.

Advertising is a very complicated area for companies and marketers to address. Not only do you need to think about how you're going to show off your product, service, and brand in the best possible light, but you also need to carefully consider how the images, words, and strategies that you use are going to appeal to your specific audience. Stray too far from what is deemed to be acceptable, and you could end up in serious trouble, whereas if you fail to be creative, you might not get the responses you want. All in all, it's a difficult line to walk.

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Topics: Customer Loyalty, Engagement, Bad Advertising, Trust

Dynamic Product Retargeting

Posted by Adam Parikh

May 26, 2016 9:30:00 AM

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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Topics: Dynamic Display Ads, Facebook Retargeting, Dynamic Ads, Dynamic Retargeting, Dynamic Product Retargeting

How to Build a Successful Programmatic Media Buying Strategy

Posted by Adam Parikh

Apr 28, 2016 11:42:56 AM

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

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Topics: Programmatic Media Buying, Dynamic Display Ads, Real-Time Bidding, Real-Time Media Buying, Dynamic Ads, Ad Creatives, Programmatic Ad Buying, Advertising Platform

3 Powerful Benefits of Native Advertising

Posted by Adam Parikh

Mar 31, 2016 9:30:00 AM

As an advertising option that has more potential to go viral than banners, and is more transparent than print, native advertising is quickly gaining popularity in the marketing world. As a concept, native advertising focuses on the idea of creating an advertisement that blends in with its surroundings. Rather than being the main focus of the content, and potentially disrupting customers, native advertising provides content in the context of the existing user experience.

The chances are that you've already seen a number of different examples of native advertising when browsing online. For example, native advertising might refer to a suggested post on Facebook, a sponsored tweet on Twitter, or one of the videos recommended to you when you start browsing YouTube.

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Topics: Customer Loyalty, Native Advertising, Facebook Native Ads, Twitter Native Ads, In-Feed Native Ads, Engagement

The Most Important Benefits of Mobile Advertising

Posted by Adam Parikh

Mar 22, 2016 9:30:00 AM

At a basic level, advertising is a form of marketing communication that promotes and spreads awareness about an entity that could be a service, product, or even an ideology. In the same vein, mobile advertising reaches out to audiences from a similar promotional perspective. However, instead of approaching your market on the streets in the form of posters, or on the Internet in the form of banner advertisements, mobile advertising takes advantage of the quickly-growing popularity associated with mobile devices.

Although some people consider mobile advertising to be a close relative to online advertising, the truth is that its ability to reach out to potential customers is much greater than you might expect. According to reports, since 2014, there are officially almost as many cell phone subscriptions as there are people in the World, and more mobile devices in the mix than human beings. In other words, it'd be ridiculous to suggest that mobile advertising couldn't offer some significant gains to your advertising opportunities.

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Topics: Mobile Advertising, Mobile, Mobile Devices

4 Qualities Ad Traffickers Need

Posted by Adam Parikh

Feb 18, 2016 1:19:14 PM

Ad traffickers have an important role to play when it comes to maximizing the potential success of your online marketing campaign. They are the professionals responsible for uploading and submitting various advertisements to different mediums, including print, broadcasting, and Internet venues or platforms. Not only that, but they're also responsible for tracking the progress of the campaign that you get involved in, all the way from conception of the original idea, to the delivery into the minds and thoughts of your audience.

A good Ad trafficker will monitor deadlines, keep track of billing information, and deal with the complications involved with advertisement placement and scheduling. Throughout the progress of your advertising campaign, your trafficker will coordinate the movement of various creative projects, ideas, and advertisements, as well as any associated paperwork that may be relevant to your business.

With so much important work to be done, it's crucial to make sure that you hire the right Ad Trafficker if you want to make a great impression on your audience. Following, we'll cover some of the most important qualities to look for in an Ad trafficker, so you know how to separate the experts, from the amateurs.

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Topics: Ad Ops, Ad Trafficking, Ad Operations, Ad Trafficker

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