Aaron Gibeaut

Aaron Gibeaut

Online advertising guru. Certified web ninja. Bacon fan. Coffee scholar. Social media practitioner. Internet maven. Reader.

Recent Posts

Dec 13, 2017 5:23:05 PM

Optimizing Digital Ads For Success Online

Today's diverse digital world is brimming with creative and innovative ways to get your brand message to your audience. If you haven't already made digital advertising a part of your company plan, then now's the time to get started. However, it's worth remembering that not all of your ads will be instantly successful. It takes time to figure out which key elements work best for your brand, and which factors capture the interest and loyalty of your audience.

If you want to make sure that you're constantly improving your online ads, and ensuring that you increase your chances of sales, then you need a strategy that involves frequently upgrading and optimizing your marketing campaigns. Here are a few quick tips that will help you to optimize your digital ads for success online.

Read More
Jan 5, 2017 2:35:27 PM

Types of Online Video Advertising

The world of online video advertising seems to be in a constant state of expansion. For people who still feel unsure or uncertain about the kind of video content that they need to create a positive impression with their audience, it's worth noting that there are several different video advertising solutions available out there - from in-page video advertisements that appear during a blog-post, to linear video ads and more.

Following, we'll cover some of the most common types of video advertising you have to choose from, so that you can make a more informed decision the next time you upgrade your marketing efforts.

Read More
Nov 18, 2016 9:01:54 AM

Why Does Retargeting Work?

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retargeting to:

Read More
May 3, 2016 9:00:00 AM

4 Ways to Maximize PPC Ad Optimization

Successfully designing and managing a Pay Per Click advertising campaign can be a highly effective, yet challenging endeavor for even the savviest of marketing experts. Many PPC campaigns end up unsuccessful simply because their managers have no idea how to optimize them towards the right audience.

If you want your PPC campaign to deliver a profit to your company, then you're going to need some guidance on how to ensure that your customers will start clicking on your ads and offering up crucial conversions. Following, we'll cover some of the most effective and efficient ways to maximize your PPC ad results, through accurate and careful optimization.

Read More
Apr 12, 2016 9:00:00 AM

Online Political Advertising Is On the Rise

When it comes to political campaigning, most candidates are constantly searching for new and effective ways to reach out to their target audience in a way that not only provides information, but encourages action. While the days of the televised debate and commercial advertisement are far from over, it's fair to suggest that online political advertising is definitely on the rise. A report published in 2015 by Borrell - a company responsible for tracking ad spending, found that the overall ad-spend for this year is predicted to be at around $11.4 billion - 20% higher than it was in 2012.

While the jump itself is impressive enough, what's truly telling is how that money is predicted to be spent. Around $1 billion of that amount should be invested entirely on digital media - an increase of almost 5000% compared to the online advertising efforts of 2008. According to the same study, by 2020, the presidential election cycle will be enough to raise online advertising expenditure to more than $3 billion.

Read More
Feb 3, 2016 11:39:53 AM

The Real Reasons Your Ad Campaign Failed

No matter what article you read, or which study you refer to, it's impossible to ignore the fact that people are spending more time online today than ever before. For some consumers, this means staying permanently glued to their smartphone or tablet, whereas for others it means online gaming, checking the news on their laptop, or buying groceries from their desktop. It's no surprise, the commerce world has never been more convenient, and the online sphere makes finding information about products or services simple and hassle-free. Hence, online advertising has become a crucial part of any modern strategy for business growth.

However, as effective as online advertising can be at helping you to reach a wider number of people throughout the World, it's important to remember that without the right strategies in place, even the most well-thought-out marketing plan can fail. If your ad campaign isn't bringing in any of those crucial conversions, the following reasons may give you an insight into why.

Read More
Dec 15, 2015 9:00:00 AM

Video Advertising: Weighing the Pros and Cons

It's fair to say that a significant portion of the Internet is still populated by the various banner advertisements and media creative that were the hallmark of initial advertising campaigns. However, it's also important to recognize that the World of advertising is constantly moving forward, and at this time it's clear to see where the road is turning: to video advertising. There are many reasons why online video advertising has become increasing popular in the recent months - from the popularity of viral streaming services, to the fact that video offers a more engaging way of viewing information for younger consumers.

Regardless of its driving force, the world of online video advertising is here to stay - but that doesn't necessarily ensure that all advertisers will be convinced that it is the best medium available. While some markets are certainly seeing significant growth through video advertising, others are achieving results by sticking to more traditional methods. If you're on the fence about what the next step forward in your video advertising campaign should be, the following pros and cons should help you to make a more informed decision.

Read More
Oct 30, 2015 11:34:12 PM

The Insider's Survival Guide to Online Advertising

If you still haven't come to terms with the true importance of online advertising yet - then you're going to need to start boosting your efforts - and quickly. The amount that companies have been spending on online advertisement has grown consistently over the recent years, and reports suggest that the numbers will only continue to go up.

Although it's true that advertising online can take some getting used to - particularly if you've been living in a World where television marketing and magazine banners are the number one way to drive people towards your business - it's impossible to get by in the professional World today without it. While online advertising can be somewhat overwhelming, it doesn't have to be if you have the right information and guidance at hand. If you feel as though you're tackling the jungle of online advertising alone - this handy insider's survival guide could be the perfect tool for making sure you come out at the end more successful than ever.

Read More
Aug 20, 2015 8:30:00 AM

5 Myths About Facebook Advertising

Today, there are 1.49 billion active users on Facebook. With so many people around the world using this form of social media to connect with friends, discover new things, and expand their online reach - it's no surprise that businesses want to make the most out of a possible new resource. Facebook advertising provides companies with an effective way of reaching out to target audiences - but just like anything else online today, the concept comes with a number of worrisome myths.

How much do you really know about Facebook advertising? Here, we'll discuss 5 of the most common prevailing myths about this type of online advertising.

Read More
Jul 2, 2015 8:30:00 AM

4 Tips To Improve The ROI Of Your Online Advertising Campaign

Competition for ad space is fierce. It’s a growing trend that’s hardly surprising given the advances of technology and how the world now likes to consume content. Whether you use Google AdWords, Dynamic Ads or Facebook Ads, content marketing or some sort of mixture, the essence of online advertising is simple: you must make sure that your ads get seen, they need to be effective and you should aim to avoid wasting valuable ad spend.

So how can you make sure that your campaign achieves what you want it to?

Check out our 4 tips.

1. Have laser-targeted ads.

As the saying goes, you can’t please all the people all of the time. An advertising campaign should be geared towards your audience.

Read More