ExactDrive is excited to be included in a recently article posted on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness years ago.

Brands have caught onto this trend and adjusted their tactics accordingly, but the customer is still one step ahead: They know instantly when a company is attempting to win them over with disingenuous relationship-building tactics, and they simply won't fall for it anymore.

Instead of trying to trick people with "customer-savvy" strategies, brands should simply treat them as human beings and work toward forging authentic, valuable relationships. Here are some self-promotional tactics the experts at Forbes Agency Council recommend avoiding at all costs.

Images courtesy of FAC members. Members of the Forbes Agency Council Weigh In.

Full article can be found here.
 

Topics: Forbes, Forbes Agency Council, Marketing, Promotional Strategies

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.