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ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols, co-founder of ExactDrive Inc.

In the era of #BlackLivesMatter and #MeToo, social justice issues -- especially as they relate to corporate ethics -- have come to the forefront of many consumers' minds. High-profile brands no longer think twice about ousting executives over racist rants and harassment allegations -- just look at Papa John's and Nike.

Of course, it's not always as simple as firing the offending person. When someone who publicly represents a brand does wrong in the eyes of consumers, that company has a long road ahead of them to recover their image and reputation.

Below, 13 members of Forbes Agency Council share a few key "do's" and "don'ts" for handling your PR strategy after an individual is accused of unethical behavior.

Images courtesy of FAC members. Members of the Forbes Agency Council Weigh In.

 
Full article can be found here.
 

Topics: Public Relations, PR Stunts, Forbes, Forbes Agency Council

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN, Milwaukee, WI and SouthWest Florida.

Tim Nichols is also a contributing author on Forbes.com.

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Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
 
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
 
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
 
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