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Heidi Hat is an eco-friendly athletic hat + bottoms retail company located in Aspen, Colorado that offers a wide range of apparel for an active, healthy lifestyle. Since inception Heidi Hat has expanded its sportswear offering from hats and cold weather items to a growing collection of top-tier comfortable activewear. Whether you are enthusiastic about skiing, running, yoga, surfing and more there are many stylish options available with Heidi Hat.
As the sportswear offering continues to grow so does the need to offer a personalized interaction with existing and potential customers. Accomplishing this face-to-face in a brick and mortar retail location becomes second nature as you learn about the person lives, demographic details, product interests and so on. When it comes to offering a personalized online retail experience the circumstances are a little different.
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Combining dynamic ads with real-time retargeting proved to be the leading solution for Heidi Hat. Dynamic display ads automatically adapt to the person seeing the advertisement. The advertisement is personalized based on several variables such as the person’s product viewing history, geo-location and demographics. In other words, after a visitor looks at various products on HeidiHat.com and then leaves they are displayed a personalized dynamic ad that best represents their previously expressed product interests.
Heidi Hat has found success retargeting lost visitors with personalized dynamic ads. Combining dynamic ads with a real-time retargeting strategy has helped reroute casual visitors and transform them into loyal customers. By being personalized to the viewer, dynamic ads have attracted more engagement and clicks than standard, one-size-fits-all ads. And, by sending each person directly to the dedicated product landing page that’s most relevant to them, dynamic ads has reduced clicks in the conversion path, which has increased conversion rates.
Unless your website sells only one thing to one type of customer, your retargeting ads should be tailored to your various products, services, and audience segments.
"Exact Drive is a very dependable and innovative partner. Their advertising solutions help drive sales and have generated strong customer engagement."