Guidelines for Video Creatives

Follow these recommendations when building video creatives for video advertising on ExactDrive's advertising platform:

  • Limit video creatives to a single file, 2.2 MB in size
  • Use H264 video encoding
  • Use MP3/AAC audio
  • Use the MP4 video container format
  • Use at least VAST version 2.0

What types of video can I run on Exact Drive?

You can run both in-stream video and in-banner video.

What is "in-stream" video?

In-stream video creatives are played in video players on web pages. They are played before, in the middle of, or after other video content, and use VAST XML to ensure proper rendering in the players.

What is "in-banner" video?

In-banner video creatives are played in banner placements rather than in video players. To enable video playing, Exact Drive serves these creatives with the JW Player. Any banner placement may accommodate in-banner video creatives, if allowed by the publisher.

For the JW Player's technical specifications, see http://www.longtailvideo.com/players/jw-player/tech-specs.

What is VAST?

VAST stands for Video Ad Serving Template. It is an XML-based video ad serving protocol that provides a uniform way for video content to be transferred from ad servers to video players on web pages. For more details about VAST, see the Interactive Advertising Bureau's VAST documentation at http://www.iab.net/guidelines/508676/digitalvideo/vast.

What are the technical specifications for in-stream (VAST) and in-banner videos?

Video creatives hosted by Exact Drive:

  • Each video must be a single file no larger than 2.2 MB in size.
  • Video files must be encoded in one of the following formats: FLV, MP4, WMV, F4V, AVI, M4V, MOV, MPG.
  • When adding a video, you need to know the bitrate, exact duration, MIME type (based on encoding), and resolution.
  • Companion banners are not supported for hosted videos.

Video creatives served by a third-party ad server:

  • Exact Drive supports all external VAST ad servers.
  • There are no size or format restrictions on videos served by external ad servers.
  • Companion banners will serve only if the video player on the page supports companions.

Video creatives hosted on a third-party CDN but served by Exact Drive:

  • Each video must be a single file.
  • Videos must be encoded in one of the following formats: FLV, MP4, WMV, F4V, AVI, M4V, MOV, MPG.
  • When adding a video, you need to know the bitrate, exact duration, MIME type (based on encoding), and resolution.
  • Companion banners will serve only if the video player on the page supports companions.

Does Exact Drive encode video files?

Yes, but for hosted in-stream video only. When you upload an in-stream video, we automatically encode the file in the MP4, FLV, and WebM formats, as these are the formats most commonly accepted by VAST video players across devices accessing the web. All three formats, for example, are required for serving video on YouTube and other Google video inventory. The encoding process takes no longer than a few minutes and Exact Drive performs this encoding at no additional expense to you.

Does Exact Drive support VPAID?

You can add VPAID-enabled in-stream video creatives to Exact Drive, but we cannot guarantee that they will work with all video players. For more information about VPAID (Video Player Ad-Serving Interface Definition), see the Interactive Advertising Bureau's VPAID documentation at http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vpaid.

Will my in-stream (VAST) videos always run on suitable inventory?

Yes. In-stream video creatives will run only on placements that are explicitly enabled for VAST video. To get the widest reach for your in-stream video campaigns, we recommend setting only minimal inventory targeting.

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