Top-tier Travel Company Boosts Traffic,
Targeted offers to engaged audiences generated tremendous site traffic and slashed acquisition costs.
Travel Leaders came to Exact Drive because the company needed to bring more targeted visitors to its travel offer and agent landing pages. Two measurable goals were to increase deep-link page views on the Travel Leaders website and increase sign-up requests for travel agent assistance. The broader goal was to increase reach and brand awareness while reducing the cost of advertising and lead acquisition. Target audiences included those interested in leisure travel and business travel, plus family planners and baby boomers.
The Exact Drive account management team worked closely with Travel Leaders to identify ideal audiences. The team then developed the overall digital media plan to align the products and audiences within specific target markets. The plan utilized a series of targeting segments.
By serving targeted offers to receptive and engaged target audiences, this campaign generated a tremendous amount of site traffic and acquisition costs were slashed. Exact Drive used real-time media buying, dynamic CPM pricing, audience segments and targeting technologies to maximize ROI.
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