Major Television Network Promotes Syndicated Show
delivered a 40% increase in impressions per market, And click-through rates
4x higher than the national average.
A major television network worked with Exact Drive to increase awareness of a syndicated TV crime procedural among age- and gender-specific cable viewers in two DMAs. The network needed the online campaign to run concurrently with TV and radio spots, following a specific schedule for four weeks with a goal of three million impressions per market.
Exact Drive combined in-market consumer data with audience forecasting technology to identify websites with the highest composite index of targeted viewers in the desired DMAs. Exact Drive implemented the campaigns through the company's real-time media buying platform.
Delivered impressions and CTR exceeded campaign goals in both markets. Acquisition eCPM cost was well below the established ceiling. Ultimately, the network experienced a 40% increase in impressions delivered per market, as well as click-through rates four times higher than the national average.
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